Making New Zealand the ‘go to’ country for lighter wines

Making New Zealand the ‘go to’ country for lighter wine

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[31 January, Rachel Arthur, Beverage Daily]

New Zealand is placing $17 million into a programme coined ‘the Lighter Wines initiative’ to help it become the number one lower alcohol wine country globally. The programme is aimed at building leadership in creating premium quality, naturally lighter in alcohol wines and is a collaboration of both Government and industry bodies. Lower alcohol wines come as a result of growing slower ripening grapes in a cool climate. The programme has a target of reaching $285 million in sales annually by 2023, and is currently on track to achieve this.

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