Making New Zealand the ‘go to’ country for lighter wines
Making New Zealand the ‘go to’ country for lighter wine
Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
[31 January, Rachel Arthur, Beverage Daily]
New Zealand is placing $17 million into a programme coined ‘the Lighter Wines initiative’ to help it become the number one lower alcohol wine country globally. The programme is aimed at building leadership in creating premium quality, naturally lighter in alcohol wines and is a collaboration of both Government and industry bodies. Lower alcohol wines come as a result of growing slower ripening grapes in a cool climate. The programme has a target of reaching $285 million in sales annually by 2023, and is currently on track to achieve this.
To read this week's full edition of Field Notes, please click here.
© 2023 KPMG, a New Zealand Partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organization please visit https://kpmg.com/governance.
Connect with us
- Find office locations kpmg.findOfficeLocations
- Social media @ KPMG kpmg.socialMedia