Futureproof recipes, Instagram-unfriendly restaurants and sober bars: new consumer trends identified

New consumer trends identified

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[18 February, Oliver Morrison, Food Navigator]

Wunderman Thompson has highlighted new food and drink trends in its latest report including the importance of consumer’s sustainability concerns. Other trends noted are exotic ingredients, regenerative agriculture, sober bars and Instagram-unfriendly restaurants as consumers seek more meaningful dining experiences.

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