In April, Nelson ice-cream company Appleby Farms will be soft-launching its premium A2 ice-cream in Australia to gain brand awareness ahead of next summer. The company was started in 2017 and now sells its products in 175 supermarkets and cafes around New Zealand and has 3 percent of the premium ice-cream market here. It is also sold currently in Singapore. The company have plans to launch in a number of other South East Asian markets shortly. Over 10 percent of the Australian dairy market is made up of A2 milk protein, providing an opportunity to gain interest being the only A2 milk protein ice-cream on the market currently. Their ice-cream factory was built to handle greater volumes and currently runs at around 15 percent of capacity. The company is currently researching alternative packaging for its products.

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