Zespri International is about to release its red variety onto the market which was created as part of their breeding programme, run in partnership with Plant & Food Research. Zespri plans to increase production of the red variety over the next two years. As part of its trial process, it has had a limited sales release with good feedback from customers. Zespri CEO Dan Mathieson has reported that the decision to commercialise the red variety has been a significant milestone for the firm. The fruit has vibrant red flesh and a sweet berry-tinged flavour. Limited releases will be available in New Zealand, as production increases before it goes to other markets. The addition of Zespri Red is expected to help the firm reach its goal of $4.5 billion in sales each year by 2025. 

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