Nielsen Scantrack has revealed that there is increasing consumer demand to know where products are from and how they are produced which helped lead to sales in organic wine increasing 19 percent over the last 12 months. On the other hand, conventional wine sales only grew 1 percent. The Trusts West Auckland which operates 25 liquor stores and 10 bars/restaurants reported that organic wine sales increased 45 percent for them, compared to 3 percent for conventional wine. They also stated that ‘’niche categories like biodynamic, sustainably produced and vegan wines were also on the rise.’’ Millennials in particular were flagged to be purchasing these niche categories as it aligns with their health and environmental philosophies.

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