A2 among top brands on Alibaba's Singles Day

A2 among top brands on Alibaba's Singles Day

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


[14 November/Stuff NZ]

The a2 Milk Company took on of the top spots on Alibaba’s import list on Singles Day, 11 November. China’s Singles Day has become the world’s biggest online retail event, bringing in NZD$46 billion last in sales last year alone. 700 New Zealand companies used Alibaba’s online marketplaces to sell their goods in China this Singles Day, and The a2 Milk Company was the eighth most popular imported brand on the platform. New Zealand also ranked as the eighth most popular country to buy goods from. Maggie Zhou, Managing Director for Alibaba for both Australia and New Zealand reported that New Zealand brands had once again excelled during the day due to our reputation for having clean and green products, with milk powder, food supplements, facial masks and make-up being the most popular imports purchased by consumers. Other top New Zealand brands that were purchased include ZIWI, Comvita and Ecostore. Sales for New Zealand brands were up by nearly a third on last year’s gross merchandise volume.

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