Testing at Colmar Brunton’s sensory facility has revealed that consumers find Fonterra’s reduced sugar items are just as tasty, if not more tasty than their full sugar counterparts. Some added sugar has been removed from Fonterra’s Primo, CalciYum and Fresh and Fruity which will result in around 600 less tonnes of sugar in the country’s collective diet each year. Fonterra made the socially responsible move as part of their new strategy, and as a response to consumer concerns. The sugar target Fonterra has set for its retail products was one of many short, medium, and long term targets it has announced to become a more sustainable organisation.

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