1 in 3 limiting meat consumption : survey

1 in 3 limiting meat consumption : survey

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

1000
Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

Email
meat-consumption

[29 October/Radio NZ]

One in three New Zealanders are consciously limiting their meat consumption according to new research into food habits, with health cited as the biggest reason for reducing consumption of beef and lamb. 31 per cent of respondents were "flexitarian" or "Meat Reducers", and three percent of New Zealanders are Vegetarian or Vegan. Emma Wheeler KPMG's Senior Manager for Agrifood reports that there has been an increase in plant-based awareness globally and that New Zealand needs to focus on the quality of our red meat in order to stay competitive in the global market. An increased focus on traceability and transparency can also be seen across the market as consumers look for ethically and sustainably sourced meat.

To read this week's full edition of Field Notes, please click here.

© 2023 KPMG, a New Zealand Partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.


For more detail about the structure of the KPMG global organization please visit https://kpmg.com/governance.

Connect with us