Māori farming organisations are increasing their investment in horticulture, helping improve financial and job prospects as well as moving towards creating a more sustainable future for the next generation. Rotorua-based Ngāti Whakaue Tribal Lands (NWTL) General Manager Ray Morrison reports any investments they consider are guided by mana whenua and kaitiakitanga values, and also consider diversification. NWTL got out of dairy farming in 2007 due to environmental and commercial reasons United Fresh New Zealand President Jerry Prendergast states the strong interest Māori trusts are showing in investing in horticulture is exciting. However, Jen Scoular, NZ Avocado Chief Executive, reports that New Zealand needs more discussion of optimal land use, in order to well inform farmers and investors.

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