Paessler Asia Pacific director George Wilson states farmers are turning more and more to technology to increase efficiency, operate sustainably and stay competitive, however dairy farmers are lagging behind on the uptake. Earlier this year the Government announced the launch of its first Internet of Things (IoT) farming trial in collaboration with the New Zealand IoT Alliance, which demonstrates how digital technologies can improve NZ agriculture. IoT can improve farming practices in a variety of ways including product quality, efficiency, herd movements, health and wellbeing and in developing sustainable practices. Better use of IoT could create $446m in economic benefit for the farmers over the next 10 years. However, to profit from these technologies the industry must create awareness and improve knowledge among the farming community.