Agribusiness Agenda 2013, Volume 2 - Maintaining our people-powered performance

Agribusiness Agenda 2013, Volume 2

KPMG Agribusiness Agenda Volume 2, 2013 tackles the issues and challenges associated with people in the primary sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

farmer and sheep

Volume 2 of the 2013 KPMG Agribusiness Agenda titled “Maintaining our people-powered performance”, tackles some of the issues and challenges associated with people in the primary sector.

  • Public perception – The sector needs to re-position agriculture as an attractive profession offering rewarding, global exciting careers – and move beyond the “just a farmer” perception.
  • Education lacking – Agriculture is not sufficiently recognized within our school curriculums, given its importance to the New Zealand economy.
  • Science at risk – The rapidly approaching ‘retirement wave’ in our national science community will start to seriously impact our competitive capability in the next five years.
  • Farm ownership – The increasing scale and cost of farming business are raising the barriers for young people wanting to gain a foot-hold to ownership. One proposed solution includes providing tax incentives for exiting farm owners to leave capital in the business over a transition period.
  • Attractive remuneration – Farm employee remuneration is attractive when compared to the average graduate salary (with a dairy farm manager earning $15k more, and an arable farm manager earning $11 more).
  • Iwi land – Increasing the productivity of Maori land would potentially contribute $3.7 billion to GDP over 10 years. This would be fostered by greater interaction between iwi and the mainstream primary sector, in order to share best practices and perspectives.
  • Urban employment – Attracting people from regions with structural surplus unemployment (including urban areas like Auckland) to rural jobs should be a priority for the sector.
  • Immigrant potential – Government and industry organisations need to work on initiatives to help with the successful integration of immigrant workers and farmers into our rural communities.

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