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We are delighted to announce that KPMG Deals ("KPMG") acted as the exclusive financial adviser to Synergia Capital Partners ("Synergia") on the sale of their portfolio company You Sure Investments B.V. (the "Company" or "You Sure") to the IK Investment Partners ("IK").

About the deal

On Wednesday 7th October 2020 the shareholders of You Sure reached an agreement with IK on the sale of the Company.

You Sure is a leading Dutch insurance distribution platform, providing insurance to small businesses and individuals. Operating mainly in the Property and Casualty ("P&C") segment, You Sure acts both as an insurance broker and a Managing General Agent ("MGA"), and currently serves over 60,000 customers.

Headquartered in Ridderkerk, You Sure employs over 130 people across seven offices in the Netherlands. The Company was founded in 2011 by Ger Knikman and Joep van den Eijkel, who have been active in the insurance industry for over 30 and 40 years, respectively, and have worked together since 2005. You Sure partnered with Synergia in March 2019 and following the sale to IK, the co-founders will be reinvesting in the business to support further growth.

The Company has significantly expanded its footprint over the last nine years through strategic acquisitions, a strong customer focus and its effective IT platform. To date, 35 insurance portfolios have been acquired and integrated into You Sure's proprietary platform, which the Company plans to continue with IK's support.  

Closing of the transaction is subject to AFM clearance.

Role of KPMG

KPMG Deals has provided exclusive M&A advisory services to the shareholders of You Sure. KPMG has been involved throughout the entire process, advising the shareholders and the Company on the successful signing of the transaction with IK.

This is the second transaction for KPMG Deals as exclusive sell-side adviser to You Sure. In 2019 the same deal team assisted the two founding shareholders during the sale of a majority stake in the Company to Synergia. We are proud to have continued our long term relationship with them and are looking forward to work with You Sure in the future.

Leading M&A Adviser

This is another landmark transaction within the Dutch insurance distribution market and reinforces KPMG's reputation as a market-leading adviser within the insurance sector in Europe and globally.

KPMG Deals consistently ranks as the number one M&A adviser globally. KPMG firms operate in 95 countries with over 12,500 Deals professionals who are able to meet the needs of clients across the globe. KPMG Deals completed almost 600 deals in 2019 reinforcing its number 1 global position.