The pace of change and the level of disruption in today’s dynamic market environments seem to go faster than ever before. Staying relevant and fending off competition not only requires transformations to the core, but also looking for new paths of growth at the same time, and all of the time. Innovation is one of the key instruments to support this. We are convinced that, when done properly, innovation turns opportunities into reliable, financially effective and practical realities that can differentiate a company, achieve growth and mitigate disruptive risks. Therefore, we propose our New Growth Realization approach, which enables companies to rethink and restructure innovation in a better way.
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