Malaysia’s influencers deem new tax guidelines impractical, but experts say they ‘ensure fairness’
Channel News Asia, 1 February 2026
Malaysia’s Inland Revenue Board (LHDN) has issued updated income tax guidelines clarifying the tax treatment of influencer activities, including non-cash benefits. Soh Lian Seng, Head of Tax at KPMG in Malaysia, noted that influencers should treat their activities as a business and ensure all income - whether monetary or in kind - is properly valued and recorded. He added that clear documentation and readiness for e-invoicing will be key to managing compliance for both creators and the businesses that engage them.
Find out what he has to say on:
- Channel News Asia: Malaysia’s influencers deem new tax guidelines impractical, but experts say they ‘ensure fairness’
- Nanyang Siang Pau: Influencer income tax filing guide: Experts say it helps clarify gray areas
- Business Today: IRB’s new guideline is a wake-up call for Malaysia’s content creator economy
Key highlights can also be found in the attachments below:
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