New retail landscape emerges

Highlighting key insights from KPMG's Navigating the future of seamless commerce report, the infographic delves into the changes retailers face in today’s market, particularly with the rise of Gen Z consumers. The report highlights that, in addition to traditional factors such as price, choice and promotions, authenticity and sustainability are increasingly important factors to meeting consumer expectations of eCommerce platforms.

Read the full story via the attachment below:

For media-related queries, please email marcom@kpmg.com.my