Stepping into an uncertain 2023

Digital transformation is also necessary to withstand the uncertainties, says Alvin Gan, Head of Technology Consulting at KPMG in Malaysia. "The returns and performance improvements [of digital transformation] have branded customer-centric technology strategies as lifesaving tools in any business survival kit. Hence, digital transformation during a recession would still be relevant, albeit very focused and strategic."

As digital transformation is expensive, Gan says investments need to be impactful, measurable and prioritized in areas that will help drive growth.

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