Malaysians strongly prefer tech-enabled shopping experiences, says report

According to the Malaysia Retail Report 2022, 87% of Malaysian consumers are more likely to shop with retailers that use technology to enhance the customer experience, compared to 55% of customers globally, 64% in Asia-Pacific and 74% in Singapore.

The report commissioned by global financial technology platform Adyen, sponsored by KPMG revealed that Malaysian businesses are fortunately among the best in the region at using data to inform decision making and engage customers.

Alvin Gan, Head of Technology Consulting at KPMG in Malaysia shared that most organizations are working on data analytics as they seek better data quality and data governance. “Technology is here to stay and the focus is on improving them,” he added.

The global survey was conducted from the end of 2021 to early 2022, among 40,000 consumers across 26 markets, and 11,500 businesses across 23 countries. In Malaysia, 1,000 consumers and 500 businesses were part of the survey.

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