This month’s “Our view” looks at the vast potential inherent in China’s e-commerce sector, focusing on various strategies companies should consider when looking to leverage on the rapid growth currently transforming retail markets in the PRC.
Key points of interest include:
- major developments and opportunities regarding e-commerce in China, particularly around the retail segment
- the importance of product, reach and capability when formulating growth strategies
- insight into various models – both current and potential – that companies should consider in terms of China-related e-commerce.