close
Share with your friends
kpmg-logo.jpg
  • Insights
  • Industries
  • Services
  • Careers Open in new tab or window
  • About us
kpmg-logo.jpg

KPMG Personalization

Register an account
Get the latest KPMG thought leadership directly to your individual personalized dashboard
  • Home ›
  • Tapping in to China’s e-commerce sector

Tapping in to China’s e-commerce sector

Tapping in to China’s e-commerce sector

Our View - Issue XV, January 2017

Our View

This month’s “Our view” looks at the vast potential inherent in China’s e-commerce sector, focusing on various strategies companies should consider when looking to leverage on the rapid growth currently transforming retail markets in the PRC. 

Key points of interest include:

  • major developments and opportunities regarding e-commerce in China, particularly around the retail segment
  • the importance of product, reach and capability when formulating growth strategies
  • insight into various models – both current and potential – that companies should consider in terms of China-related e-commerce.   
Download pdf (116.8 KB)

© 2025 KPMG Huazhen LLP, a People's Republic of China partnership, KPMG Advisory (China) Limited, a limited liability company in Chinese Mainland, KPMG, a Macau (SAR) partnership, and KPMG, a Hong Kong (SAR) partnership, are member firms of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

The KPMG name and logo are trademarks used under license by the
independent member firms of the KPMG global organisation.

For more detail about the structure of the KPMG global organisation please visit https://kpmg.com/governance.

京ICP备12028186号-1
京公网安备11010102003233号

Connect with us

  • Find office locations kpmg.findOfficeLocations
  • kpmg.emailUs
  • Social media @ KPMG kpmg.socialMedia

Stay up to date with what matters to you

Gain access to personalized content based on your interests by signing up today

Welcome 

Browse articles, set up your interests, or View your library.

Dashboard

Welcome 

You've been a member since

Dashboard
  • Legal
  • Privacy
  • Accessibility
  • Sitemap
  • Help
  • Glossary
  • Legal
  • Privacy
  • Accessibility
  • Sitemap
  • Help
  • Glossary
  • Contact
  • Office locations
  • Media
  • Events
  • Contact
  • Office locations
  • Media
  • Events

Request for proposal

Subscription

Subscription

E-mail address is invalid.

© 2025 KPMG LLP, a Cayman Islands limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

For more detail about the structure of the KPMG global organization please visit https://kpmg.com/governance.

close