Yu Yoneta


KPMG Consulting Co., Ltd.

Yu Yoneta worked at a strategy consulting firm, a food processing company, and a brand consulting firm before joining KPMG. He has over 20 years of experience as a strategy consultant and strategy/marketing officer. His expertise lies in strategy formulation, branding, and operational reform mainly in the retail and consumer goods industries. In recent years, he has accompanied CXO, organizing managerial issues, formulating policies, helping responsible persons, and adjusting the project track. At KPMG, he has worked on establishing the strategy consulting department, assisted the head of the management consulting department, and reinforced strategy consulting services for Japanese companies in Beijing and Shanghai. He is currently in charge of strategic planning and Sustainability & Citizenship (S&C) Office.

Responsible domain: Strategic planning; Sustainability & Citizenship (S&C) Office; support for Japanese companies in China (Global Japanese Practice)

  • Advisory
  • Management Consulting