Hideaki Aritoshi

Executive Director / Creative Global Strategy Group

KPMG FAS

I have worked as a copywriter and creative director at a leading advertising agency of Japan. Through my assignments in Japan, Europe, Asia, and China, I have led advertising production, campaigns, and marketing across nearly all industry sectors. In terms of communication during M&As, I have been involved in the mergers of leading Japanese commercial banls and the consolidation of energy companies. I have also supported business transformations such as the revitalization of a telecommunications company's mobile business, the launch of a Japanese automaker's EV business in the Chinese market, and the formulation of management philosophies for multiple companies. Moreover, I have engaged in designing communications in the sustainability sector for a foreign beverage company.