The chemical industry’s competitive landscape is changing fast. Shale gas in the US is driving the supply base of the industry West. Meanwhile, the demand base of the industry continues to move to emerging markets, albeit at volatile growth rates which means the most attractive markets are changing from one year to the next. With ongoing structural challenges in Europe and Japan, running a global chemical company in today’s world is extremely challenging. For KPMG leaders who can support with these issues and more, please access: