Toys have been an integral part of Indian culture and heritage since time immemorial. While the desire to play is as unabated today as ever before, both the Indian toy industry has come a long way. The nature and techniques of play are fast evolving keeping pace with changes in technology and market demands. While globalization has expanded market access for both traditional and modern toys, the COVID-19 pandemic has exposed few vulnerabilities across the value chain. This report explores and presents an integrated blueprint of the Indian toy industry with inclusions ranging from drivers of growth, opportunities, industry outlook, Government focus, impact of the pandemic and way forward.

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