The report analyses the trends in the rural economy based on government investment, market size and purchasing power of rural population and situation during COVID 19 and beyond. The focus will be on analysing trends in Agriculture, FMCG, Consumer Durables and Banking sectors as applicable in rural India. The enabling ecosystem has been analysed including the enabling government policy. This includes various central and state schemes that are providing an enabling environment on the demand side and FDI interventions, GST, subsidies related reforms on the supply side. Each of the sectors identified as drivers of growth has been analysed in terms of demand and supply side trends, identifying opportunities and challenges. Followed with a set of recommendations that have been derived from the analysis of the rural economic trends to further boost rural economic revival and growth.
