Time to open my wallet or not?

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The pandemic had brought in a major impact into the life of Indian citizens and has also acted as a game-changer for the consumer market sector. Consequently, COVID-19 has given abundance of new opportunities for retailers in India. As a result of the pandemic, consumer sentiments have been under the spectrum due to their evolving mindsets. While the new reality sets in, consumers are more aware than ever and have been reevaluating their priorities. Our survey brings out the changes that has been observed among Indian consumers in the new normal. We see that a new consumer is emerging — one that is financially constrained, more advanced in their use of digital technologies, more thoughtful and selective in their decision-making, and keen to see COVID-19 as an opportunity to reset values.