Over the past few years, digital adoption across industries has skyrocketed generating more information about us than ever before. This has led organisations to perform demographics, segmentation, psychographics, behavioural profiling etc. on their customers and employees. Data-rich India is bound to attract large scale foreign investments and regulatory scrutinies, so it’s about time that India comes up with its own Data Protection Act. On 4 December 2019 , India’s Union Cabinet approved to introduce the Personal Data Protection Bill in the winter Parliament session. While the committee is reviewing the bill, our point of view throws light on the key highlights, way forward for the organisations and what organisations should consider while preparing to build a robust Enterprise Privacy Management framework.

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