India's digital future: Mass of niches India's digital future: Mass of niches

We are delighted to welcome you to the eleventh annual edition of KPMG in India’s Media & Entertainment (M&E) report. The report was launched on 20 August in Mumbai. Our report on the sector covers key insights about the year gone by and the future outlook of various segments and key trends.

We hope you find this report insightful.

India’s M&E industry continues to rack up impressive growth numbers, not only capturing the imagination of a billion Indians, but also captivating global audiences. The M&E sector has entered an era of innovation and transformation as organisations seek to increase their relevance and appeal to both popular and more niche consumers. Traditional businesses – print, radio, broadcasting – are witnessing the greatest change with digital platform companies emerging as the primary disruptors. The biggest beneficiaries are the Indian consumers who have greater flexibility and choice in their M&E consumption, and have finally found their place at the centre of the entire ecosystem.