Me, my life, my wallet

Me, my life, my wallet

In the second edition of Me, my life, my wallet, we’ve gone deeper and further in our continuing exploration of the multidimensional customer.

Me, my life, my wallet

In the second edition of Me, my life, my wallet, we’ve continued our exploration of the multidimensional customer — what’s truly driving behavior and choices — and how this is set to change as the customer of tomorrow emerges. Drawing insights from nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US, this year’s survey also conducted ethnographic research interviews in each market.

This year’s research explores six key themes of critical importance to organizations and institutions around the world – Trust, Data, Wealth and retirement, Generational surfing, The customer of the future, and The B2B customer. It also provides an in-depth look at STEP (Social, Technological, Economic and Political) events influencing consumers of today, tomorrow and highlights emerging patterns of behaviour around the world.

Key findings from India:

  • 64% of Indian consumers feel overwhelmed by the volume of available information
  • 55% would rather lose their wallet than their phone
  • 87% would trade their personal data to a company for:
    • Better customer experience and personalisation - 26%
    • Better products and services – 24%
    • Better security – 21%
  • 58% will most likely view brands on social media that “offer deals or discounts

The India of yesteryear is in many ways becoming a distant memory. The arrival of internet connectivity helped spur change on a revolutionary scale, connecting corners of this vast nation of more than 1.3 billion consumers and opening the country to a world of technologically fuelled economic and societal opportunity. Mass urbanisation, rapid growth of the middle class, widespread adoption of mobile and smartphone technology - with more still yet to come.

© 2023 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.

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