Consumer protection has been at the forefront of the regulatory agenda, both at a European and national level, with an acknowledgement that the increase in digitalisation requires a review of and update to existing rules.

Directive 2019/2161 on the better enforcement and modernisation of consumer protection rules has two aims:

  1. To provide stronger enforcement mechanisms where breaches of consumer rules have occurred; and
  2. To update and modernise existing European Union consumer protection Directives in line with recent trends, particularly in digitalisation.

In Ireland, the Directive will be transposed into law by the Consumer Rights Bill. Regarded as a significant reform of consumer protection laws, the Bill will amend existing rules, bringing a number of EU Directives into effect.

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