His own focus areas include geospatial analysis, data analytics, population modelling, socio-economic assessment and data visualisation (print and interactive). Jamie is a subject matter expert in using Geographic Information Systems (GIS) to create and leverage all manner of location-based data. He plays a key role in coordinating the strategic direction and management of the analytics team and has worked closely with our planning team over the past eight years to enrich our service offer and deliver added value in our public and private-sector projects. Working collaboratively with colleagues and clients alike, Jamie uses data to identify, inform and solve complex challenges. His expertise in designing and implementing analytical approaches and methodologies helps underpin the robust and high-quality nature of our research and gives our clients the confidence to predict and plan for future opportunities.