The truth about online consumers

The CEO as Chief Geopolitical Officer

The digital age and rise of ecommerce is driving unprecedented business model shifts for manufacturers and retailers.


Advances in technology, logistics, payments and trust – coupled with increasing internet and mobile access and consumer demand for convenience – have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping – at every moment and everywhere.

KPMG’s recent global survey asked 18,430 consumers in 51 countries about their most recent online shopping experiences. This study provides insights and data that can help our clients analyze and forecast the behaviors and preferences of online consumers – by geography, generation (Millennials, Generation X or Baby Boomers), and/or product category.

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