There is little doubt that the world is in a constant state of flux. Over the past five years, businesses and consumers have experienced increased volatility and rapid change that disrupted the world as we knew it. Events such as the pandemic and global conflict have changed our perceptions of what is important or valuable, and reminded us of how quickly the world around us can change.
As consumer perceptions of value continue to evolve, businesses are forced to redefine their value proposition in the market. Amidst these shifting dynamics, Finance as a function must expand its traditional role and embrace new responsibilities to safeguard and increase its relevance to the business.
KPMG reached out to CFOs from leading Swiss organizations to explore their perspectives on Finance’s role in value creation. Through in-depth interviews, we gathered insights on the key value drivers as well as the current and future role of Finance in driving value creation. These real-life experiences and perspectives from Finance function plays a critical role in driving and sustaining vale creation in today’s dynamic business landscape.
