KPMG Deal Advisory & Strategy and KPMG M&A Legal advised the owners of EWQ Zone Oy as Evli Private Capital, a fund focused on investing in SMEs promoting resource efficiency, made a significant minority investment in the company. This strategic investment will support EWQ's expansion, particularly in the Nordic markets, and further develop its technology solutions aimed at reducing carbon footprints and costs in the retail sector.
Founded in 1996, EWQ Zone Oy offers queue management systems (QMS), electronic shelf labels (ESL), and digital signage (DS) systems, which help businesses reduce paper and energy consumption, minimize waste, and streamline pricing and inventory management in the retail sector and beyond. These innovative solutions are already used by major Nordic brands such as Apoteket, DNA, Elkjøp, ICA, Kesko, and SOK. The company has grown rapidly, with an annual growth rate of over 30%, and expects a turnover of 15 million euros in 2024.
Evli sees strong growth potential for EWQ, especially as sustainability becomes increasingly important in the retail sector. The investment will help EWQ accelerate its Software-as-a-Service (SaaS) offerings, introduce new features, and support its customers’ efforts to meet environmental targets.
This transaction demonstrates KPMG’s strong track record of executing deals in the tech sector.
Tom Nyman
Partner, Advisory, Head of Deal Advisory and Strategy
KPMG Suomi
