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      The business world is entering a new era - one defined not just by digital transformation, but by intelligent transformation. At the heart of this shift is agentic AI: a new class of artificial intelligence that doesn’t just respond to commands or generate content, but acts with autonomy, learns continuously, and executes complex, multi-step tasks independently. This evolution is more than a technological leap—it’s a redefinition of how enterprises operate, innovate, and compete.

      Agentic AI is already delivering measurable impact: streamlining operations, enhancing customer experiences, accelerating innovation, and enabling smarter, faster decisions. From predictive maintenance in manufacturing to hyper-personalized customer service in retail, its applications are vast and growing. But with this power comes complexity—ethical concerns, data governance, and workforce adaptation are critical challenges that must be addressed.

       

      What is agentic AI?

      Agentic AI represents the next frontier in artificial intelligence. Unlike traditional AI, which automates predefined tasks, or generative AI, which creates content based on prompts, agentic AI is proactive. It understands context, sets goals, plans actions, and executes workflows—often without human intervention.

      This means businesses can now automate not just repetitive tasks, but entire decision-making processes. From supply chain optimization to customer service, agentic AI enables faster, smarter, and more adaptive operations.

       


      The journey to autonomy: A three-stage maturity model

      The path to becoming a truly autonomous enterprise is not a single, revolutionary leap, but a deliberate, phased evolution. As the image below illustrates, this journey can be understood through three distinct stages of maturity, each building upon the last to unlock new levels of efficiency, innovation, and strategic advantage. This model provides a clear roadmap for organizations looking to redefine their business operations with agentic AI.

      Where some solutions focus more on improving personal productivity or solely enable first adoption at departments, other AI solutions can support real innovation and value-driven process optimization. In many cases it is even better to reimagine processes and functions, due to agentic AI enabling different tasks to be combined and automated, without interference of humans.

      The more mature organizations get, the more complex and advanced the AI solutions will become, but also easier and faster to deploy due to more flexible, scalable and interoperable foundations and higher adoption rates.

      Becoming an AI-native enterprise

      The future looks bright for AI-native organizations - those that embed AI into processes, decision making, and interactions. These companies don’t just use AI; they are utilizing it at full scale. They operate with agility, innovate continuously, and deliver exceptional value to customers and stakeholders.

      Agentic AI is redefining how businesses operate. It enables e.g.

      • Autonomous decision-making: AI agents can plan, reason, and act without constant human input.
      • Adaptive learning: These systems evolve based on real-time data and changing conditions.
      • Contextual understanding: They interpret complex instructions and environments to deliver relevant outcomes.
      • Multi-step execution: Agentic AI can manage entire workflows, not just isolated tasks.

      But these benefits don’t come without challenges. Technical complexity, ethical considerations, data governance, and workforce transformation are all critical hurdles that must be addressed. Furthermore, to harness agentic AI’s full potential, organizations need more than technology—they need strategy, governance, talent, and trust.

      KPMG, your partner in AI transformation

      We help organizations unlock the full potential of AI by offering a comprehensive portfolio of AI services. From defining a clear AI vision to building trustworthy systems and preparing the workforce for human-AI collaboration, we support our clients at every stage of their transformation journey. This approach ensures that AI adoption is not only technically sound but also ethically grounded, strategically aligned, and scalable across the enterprise.

      Whether you're exploring AI for the first time or scaling enterprise-wide deployments, we can help you navigate the path forward. With a proven portfolio and deep industry expertise, we’re here to help you unlock the full potential of agentic AI—responsibly, strategically, and at scale.

      Let’s start to build the autonomous enterprise together.

      More information

      Tapani Kemppainen
      Tapani Kemppainen

      AI and Data Strategy & Management

      KPMG in Finland


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