Sport inspires - not only people in Germany but all over the world.

Sport inspires - not only people in Germany but all over the world.

Sport inspires - not only people in Germany but all over the world. KPMG creates the conditions for this: The financial, organisational and legal requirements for athletes, clubs and associations are high.

Comply with the rules

Organisations, participating business entities, the state and the administration must remain sporting, i.e. cultivate a culture of fairness and openness, comply with guidelines and standards - even at exceptional events such as a European Football Championship or the Olympic Games. We rely on modern conflict avoidance and compliance management structures. Leave the review to us and benefit from years of experience.

Financial requirements

Modern financing and media marketing strategies need a secure business framework. This includes the classic audit of annual financial statements, financing advice or the development of feasibility studies and business plans – all taking into account the special requirements of sport. We already provide independent advice to the public sector, sports clubs and corporations, associations, investors and sponsors.

Organise mega projects

One institution alone cannot keep an eye on everything when it comes to large projects of this kind, state aid or public procurement law, financing and control. In addition, receivables management, digital strategies, cost control and the preparation of business plans require an independent view, experience and the necessary know-how. KPMG offers solutions that are important for implementation.

Build trust

It is important that the organisers take people’s concerns and suggestions seriously from the beginning. Clear structures, comprehensible communication channels and sensitive procedures are essential. That’s what we value.

Marketing sports worldwide

We are internationally positioned – and can also advise across borders. Because no event today is only local: Social media, as well as the classic media, reach an audience of millions nationally and internationally. This holds incredible opportunities for marketing and advertising, but also risks: After all, other laws apply in other countries.


We help with early risk management. After all, the security of sporting events is a constant challenge for the security authorities of the cities and municipalities as well as the associations and companies.


Sports events and sports infrastructure with a disregard for sustainability, social balance and nature and animal protection are no longer conceivable today. We also have that in mind. We support in reviewing and providing advice on new concepts.


KPMG has been advising major clubs from the German Football League, as well as national and international associations and sports organisations, for many years on tax, legal, business management and strategic issues, and we offer auditing services.

KPMG has successfully advised at many Olympic Games, for example, in London in 2012, Vancouver in 2010 and Sydney in 2000, and at other international sporting events. We can offer this vast experience.

For the public sector, our interdisciplinary teams also bring a wealth of expertise when it comes to realising your ideas in sport – whether it involves independent financing or procurement issues, governance structures or compliance with environmental, social and safety standards.

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