KPMG report showcases Amazon, Apple and Alibaba as the top disruptors causing concern to tech companies

The top disruptors causing concern to tech companies

KPMG has recently launched the Disruptive Companies and Business Models report containing information about companies and business models that are expected to cause the greatest disruption in the next three years. In a survey of more than 740 technology industry business leaders globally, Amazon, Apple and Alibaba ranked top in the company disruptor list with DJI, Google, Netflix, Airbnb, Microsoft, Facebook, and Baidu completing the Top 10. The disruptors’ list complements the fact that tech industry leaders ranked e-commerce platforms first and social networking second as the most disruptive business models over the next three years.

Tech Disruptive

“The question is, can the companies on this list, and those seeking to join the list, go through evolving competition, regulation and geopolitics, while remaining innovative and nimble enough to retain their leadership positions and aspirations,” said Tim Zanni, KPMG Global Technology Sector Leader.

Redefining tech companies

Another interesting aspect of the survey is the insight on how innovation in disruptor list companies has redefined what constitutes a tech company. “Amazon, Netflix, Alibaba and Airbnb are great examples of tech-enabled companies that in the traditional sense might not have been considered to be in the tech sector, yet are absolutely associated with that sector as many define it today. Being identified as a “tech company” grants you more cachet among investors, customers, employees and in recruiting,” said Zanni.

E-commerce and social networking emerge as the most disruptive business models

Having maintained its expected status as the most-disruptive business model of the next few years, e-commerce continues to be at the center of leaders’ attention due to its fascinating growth prospects. Global e-commerce spending is expected to increase from US$ 3,5 trillion in 2019 to US$ 6,5 trillion in 2023, according to eMarketer.
Ranked as second, social networking model shares analogous trends with e-commerce. Similar to e-commerce companies, social media companies are striving to capture ever-larger shares of the consumer’s attention and wallet, with new offerings like exclusive and original content, live sporting events, augmented/virtual reality, educational services and cryptocurrencies. As of January 2019, over 45% of the world’s population was using social media on mobile devices, according to a report from “We Are Social” and “Hootsuite Media”. The particular survey asked global technology industry executives to name their favorite apps. Following Google/Google Chrome, social media apps dominated the top ranks of the list, with Facebook, Instagram, YouTube, Twitter and WhatsApp making up the Top 5.

Millennials and visionaries

The report reveals divergent views between tech industry millennials and tech industry leaders on the topic of emerging global technology innovation visionaries. Among tech business leaders, Google’s CEO Sundar Pichai topped the list, followed by Tesla’s and SpaceX’s CEO Elon Musk. Despite agreeing to some extent with leaders’ choices, millennials additionally included Huawei’s CEO Ren Zhengfei, Xiaomi’s CEO Lei Jun and SoftBank’s CEO Masayoshi Son in their list of emerging innovation visionaries.


To access the full report, please visit the following link: Disruptive companies and business models

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