Canadian organizations say their digital transformation efforts over the last two years have been paying off, but they’re still lagging their global counterparts in implementing digital technologies, potentially creating risks to their competitiveness and profitability. And while they’re prioritizing technologies such as artificial intelligence (AI) and machine learning (ML) in order to catch up to competitors, they’re grappling with fewer resources, underscoring the need for more strategic investments. Those are some of the key Canadian findings from KPMG’s Global Tech Report 2023.

The survey asked business and technology leaders at 2,100 global organizations about their digital transformation strategies and the role of technology in achieving their business goals. Data from the 150 Canadian respondents shows a majority of organizations are behind their global peers in implementing solutions such as AI, ML, robotics, cloud, 5G, augmented reality, virtual reality, edge computing, cybersecurity and web3 technologies, but most are working on a strategy to adopt them in the next three years.

However, economic headwinds are posing a challenge for Canadian organizations, with more than three- quarters of respondents (76 per cent) saying they’re “expected to do more with less budget” compared to last year (vs. 67 per cent globally). In the financial services sector in particular – which accounts for more than half of Canadian survey respondents – 84 per cent of respondents said they’re facing stretched resources this year.

Kathy Penner, partner and national leader in Technology Enterprise Solutions at KPMG in Canada says many organizations are looking for ways to increase stakeholder value amid continuing concerns of a recession, so technology investments need to be laser-focused on achieving specific outcomes such as competitive advantage opportunities, cost containment, improving efficiency, advancing environmental, social and governance (ESG) agendas and improving cybersecurity, for example.

“Organizations looking at their technology spending over the next few years need to clearly define what they want their investments to achieve, and how those outcomes will improve productivity and profitability. Not every organization will need to implement generative AI or automation solutions for instance, but for those that do, they’ll need to solve a specific business problem such as cutting down customer wait times at call centres, for example,” Ms. Penner says.

“Our survey found the main reason Canadian organizations are prioritizing certain technologies is to keep pace with market leaders that have already adopted them, but technology investments should never be made ‘because others are doing it’ – they need to be intentional and strategic, especially in an uncertain economic climate,” she adds.

One of the ways Canadian organizations are planning to save on costs is with better use of XaaS (“anything as a service”) solutions, which leverage cloud computing to provide various services to businesses, including software, platform, infrastructure and analytics, among other things. Seventy-nine per cent of Canadian businesses plan to grow their use of XaaS solutions as part of their cost-reduction efforts in the next two years, and that number is higher (84 per cent) in financial services. Globally, 68 per cent of businesses are planning to use XaaS solutions.

The growth of generative artificial intelligence since late 2022 has propelled it – and AI more broadly – to the top of Canadian and global organizations’ priority lists when it comes to technology. More than half (55 per cent) of Canadian respondents cited artificial intelligence and machine learning as the most important technology to help them achieve their short-term business goals, with robotics ranking second (48 per cent) and edge computing third (42 per cent), mirroring similar trends among global respondents.

For Canadian financial services companies however, quantum computing is nearly as important as artificial intelligence and machine learning. While 47 per cent of financial institutions said AI and ML will be key to achieving short-term success, 46 per cent cited quantum computing as the second most important technology, nearly 10 per cent higher than the Canadian average, highlighting quantum’s importance to the financial services sector. Quantum computing refers to supercomputers capable of solving problems exponentially faster than ordinary computers. In financial services, quantum computing could be used for faster and more advanced financial modelling, fraud detection and payment systems, among other uses. A previous KPMG survey found nearly six in 10 Canadian organizations said they expect quantum computers to become mainstream by 2030.

Digital transformation is paying off, but there’s room for more

When the pandemic shifted a majority of activities online, many Canadian organizations responded by pushing their digital transformation efforts into high gear – and in some cases, kickstarting them altogether. The result of those efforts is paying off, according to survey respondents. On average, nearly half (47 per cent)of Canadian organizations reported an increase in profitability of six per cent or more after two years of digital transformation efforts in areas like data and analytics, AI and automation, cybersecurity, VR/AR and cloud technologies, with 36 per cent saying profitability climbed by 11 per cent or more.

“Those results show the significant impact these technologies can have on your bottom line when effectively deployed,” says Sanjay Pathak, partner and national leader of KPMG’s Technology Strategy and Digital Transformation Services. “But the fact that more than a third (36 per cent) of Canadian organizations have not yet realized any gains from their digital transformation efforts suggests they need to rethink their strategies to ensure they are taking full advantage of their technology capabilities after the implementation stage.

“Many organizations spend a lot of time, money and energy implementing digital technologies, but they often struggle with how to optimize those technologies after adoption – we see this a lot with cloud or multi-cloud adoption, for example. To be successful, technology programs should always take a holistic view: understand the real return on investment, make sure it’s well-integrated throughout the organization, make sure the right risk control frameworks are in place, and upskill employees on the new technology so they know how to use it most effectively – that includes building a more ‘digital culture’,” Mr. Pathak adds.

Chart: Respondents who are aware of the need but have not yet taken action on the following technologies.
Chart: Which technology will be most important in helping your business achieve its short-term ambitions (0 to 3 years)?

About the KPMG Global Tech Report 2023

KPMG International surveyed 2,100 executives in 21 countries between April and June of 2023. More than half of respondents were board members or C-suite executives from organizations with annual revenues above USD$100 million and spanning across nine industries. 150 respondents were from Canada, with 51 per cent in financial services (primarily in banking), 17 per cent in consumer and retail, and 17 per cent in technology. 34 per cent reported annual revenues between $1 billion to $9.9 billion; 29 per cent reported annual revenues between $50 billion to $99.99 billion; 19 per cent reported annual revenues between $10 billion to $19.99 billion; and 12 per cent reported annual revenues between $20 billion to $49.99 billion. 38 per cent of respondents identified as Chief Information Security Officer, 21 per cent as Chief Information Officer and 16 per cent as Vice President of Technology.

About KPMG in Canada

KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs more than 10,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada's top employers and one of the best places to work in the country.

The firm is established under the laws of Ontario and is a member of KPMG's global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such. For more information, see

For media inquiries:

Roula Meditskos
National Communications and Media Relations
KPMG in Canada
(416) 416-549-7982