Consumer Currents magazine
Consumer Currents magazine
Consumer Currents provides senior executives and consumer companies insights on topical industry issues, global trends and business planning.
Consumer Currents provides senior executives and consumer companies insights on...
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Interview with Diageo CEO Ivan Menezes
Interview with Diageo CEO Ivan Menezes
How do you drive growth when you already own a mature portfolio of world-famous brands?
How do you drive growth when you already own a mature portfolio of world-famous brands?
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India: the last great untapped opportunity
India: the last great untapped opportunity
The world’s second most populous nation is fast becoming one of the most dynamic consumer markets – and the big brands are taking notice.
The world’s second most populous nation is fast becoming one of the most dynamic consumer markets – and the big brands are taking notice.
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The war for talent: cultural competence
The war for talent: cultural competence
If traditional retailers are to stop younger rivals stealing all the growth, they need to recruit, acquire or hire the right blend of skills.
If traditional retailers are to stop younger rivals stealing all the growth, they need to recruit, acquire or hire the right blend of skills.
In this issue of Consumer Currents we explore the ways in which consumer brands are innovating to keep up with the rapidly evolving needs of their customers, and to pursue opportunities often overlooked by their competitors. In particular, we explore how India, as the world’s second-most populous nation, presents a tremendous opportunity for brands looking to expand, and how an understanding of local and diverse preferences is key to thriving in this dynamic market.
We talk to Diageo CEO Ivan Menezes about his company’s success at reading market signals early and responding to volatility faster, and examine how retail companies are striving to meet the need for experienced and digital-savvy staff at the managerial level.
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