The non-fungible token (NFT) market has entered mainstream media, and with reports of seemingly stratospheric sales across the media landscape, industry leaders are considering how to capitalize on this dynamic opportunity.

​​​​​​​Media companies are well-positioned to take advantage of this disruptive technology, but they need a defined NFT strategy.

Some benefits of a successful NFT strategy include:

  • New monetization options for existing IP
  • A massively growing market for new content, IP, and brand stories
  • New forms of customer engagement and community building
  • Stronger incentives for super fan participation
  • The opportunity to improve brand perception and enhance customer engagement in an emerging space

In this paper, we present a set of frameworks and considerations to help structure your thinking around NFTs and outline how your organization can enter the space in a way that aligns with strategic goals and operational capabilities.