The Power of Customer Driven Sustainability Strategies

New trends and insights on the relationship between Customer Perception & Engagement of Sustainability Programs.

Customer Perception & Engagement of Sustainability Programs

 discussion at laptop

Practical details

  • Date & time: Wednesday, 15 February 2023 | 09:30 - 13:30
  • Language: English
  • Participation: Free
  • Location: KPMG Zaventem, Luchthaven Brussel Nationaal 1K, 1930 Zaventem



We are pleased to invite you to the KPMG Sustainability and Customer, Sales and Marketing Advisory event on Wednesday, 15 February 2023, where we will present new trends and insights on the relationship between Customer Perception & Engagement of Sustainability Programs.

During this event we will present findings from the recently launched Me, my life, my wallet research by KPMG with insights on customer behaviors and the sustainability agenda.  

We will address a number of relationships between generational profiles and attitudes versus sustainability and look at a series of cases where Environmental, Social and Governance (ESG) significantly contributed to brand perception and growth. We will also examine other instances where this was not the case, and a negative impact to reputation and sales were registered. 

The reality nowadays is that customers have the power of their wallet to influence sustainable products and services that are aligned with their needs. Many consumers say that they care about sustainability but not all are willing to pay a premium price and there’s even a small fraction of them reacting negatively towards sustainability messaging. 

This is why understanding how customers engage - or not - in sustainable behaviors is vital to unlocking the potential of sustainability offerings.

Michael Wagemans, Head of Sustainability at KPMG in Belgium and Patrick Maes, Head of Customer, Sales, Marketing and Innovation Advisory at KPMG in Belgium, will present the KPMG ‘Swiss Army Knife’ of solutions to help your organization identify focus areas at the crossroads of customer behavior and sustainability.  

The second half will be dedicated to important indirect tax evolutions and various legal hot topics.

  • 09:30 - 10:00 Welcome & registration 
  • 10:00 - 11:00 Presentation
  • 11:00 - 11:30 Coffee break
  • 11:30 - 12:30 Presentation
  • 12:30 - 13:30 Networking lunch


Click on the button on the right-hand side to register for our seminar. After registration you will receive a confirmation mail. One week before the seminar you will receive a mail with more practical details.


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