Using Marketing and Customer Technology to achieve Transversal Customer Insights

An inspirational session on best practices in marketing and customer technology.

An inspirational session on best practices in marketing and customer technology.

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Practical details

  • Date & time: Thursday 26 January 2023 | 09:00 – 14:00
  • Language: English
  • Participation: Free
  • Location: KPMG Zaventem, Luchthaven Brussel Nationaal 1K, 1930 Zaventem


“Companies know they need to be more customer-centric, leaner, agile and better connected. But they often get lost in the complexity and constant change, and fail to keep eyes on the prize. The more technology to gain understanding on what customers are doing the more confusion about a clear 360 view across siloes and technologies. Time to act is now.”

Many companies struggle to see the forest through the trees in all the technology that has been put in place to improve sales, marketing and customer insights. In addition to CRM, the average company has between 17 and 34 additional applications in place to gain a better understanding of what customers are doing or could be doing. The result? A lot of clutter, systems and data that are not aligned and, in the end, a confusing picture of what is actually happening. With Martech Tribe, Frans Riemersma developed a unique approach to screen the marketing and customer technology a company operates to identify the optimal technology stack to achieve marketing, customer experience and customer insight goals. In Belgium, this approach is brought to market in partnership with the KPMG Customer, Sales, Marketing and Innovation Advisory team - with great results.

Join us for an inspirational session on best practices in marketing and customer technology application at a live event at the KPMG offices in Zaventem on Thursday, 26 January 2023. During the session, Frans will share insights from his latest research into the use of marketing and customer technology in Europe and in specific industries.

To wrap-up the session, we invite you to a walking lunch where you can further discuss this topic with the speakers and with other participants.


Please register for our free event by clicking the button top right. After you have registered you will receive a confirmation mail.


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