Changing markets and emerging disruptive technologies make it a necessity for companies to examine their operations and determine how to stay ahead of the curve. Technology no longer functions as a supporting element but can often provide a strategic advantage. Shaping this advantage however starts with looking at the entire organizational structure and activities and redefining what the main goal is, the core activities and which technology is necessary to align the two. Furthermore, alliances with trusted partners such as Microsoft will smoothen this transformation process.