22 January 2020

Just 20 years into the 21st Century, we have already seen remarkable changes that we could never have anticipated. We’ve come up with 20 predictions that explore what the next 20 years may have in store for your organisation.

Prediction 9

AI will develop exponentially, showcasing its limitless potential in areas we currently think of as technology-free zones. Art could be one of these areas, with AI even enabling machines to produce and make better works than humans. Blockbuster films could be written by AI and made using CGI – with no human actors.

AI has the ability to “learn” what makes a good script and what doesn’t – and then to use this learning to write one from scratch. The ability of AI in this regard is currently quite limited, but improvements are not far away.

It will even be possible to throw biometric data into the mix, which will be used to tailor the film to an individual’s interests, mood and, ultimately, the way that they want the film to make them feel. Using sensors inside and on the body, AI will determine the genre, plot, music and ending of the film based on each individual’s desires.

A film written on the basis of what makes a blockbuster movie and providing a tailored viewing experience based on an individual’s biodata would be tough to beat. An Oscar surely awaits.

Trends in film created by AI and CGI


Technology will have an advantage that humans lack when it comes to art – the knowledge of what makes each individual tick. This will enable the AI-driven director to adapt film, in real-time, based on feedback about the viewer’s physical and mental reactions.

Competition between humans and technology in the world of art could lead to different award categories being created – for humans and for robots – but technology may become so sophisticated that it will be impossible to tell if a film was made by AI and CGI. A famous actor may win awards for a film they didn’t actually participate in.

And it’s not just cinema where the robots could take over. Music and visual arts may face a similar fate. This burst of creativity – and unprecedented competition – could mark a technological renaissance in art.

Curious to find out what else could happen between now and 2040? Read our other predictions

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