KPMG Connected Enterprise KPMG Connected Enterprise

Traditional business models linking consumer goods manufacturers, retailers and customers are evolving faster than many companies can keep up. New competitors, eroding margins and declining market share—coupled with the climbing expectations of increasingly demanding consumers—threaten the daily survival of many. To succeed in this dynamic environment, where change is being driven equally by technology and consumers, companies need to ebrace a holistic, customer-centric approach. Only by seamlessly integrating their front, middle and back office can consumer and retail companies build connected enterprises that truly harness technology to put consumers at the center of their business.

Creating a truly customer-centric and connected enterprise requires looking beyond front-office marketing and sales functions to ensure company-wide alignment with Supply Chain and Operations, HR, IT and Finance. The KPMG Connected Enterprise methodology helps companies provide personalized customer experiences, relevant products based on customer needs and preferences, and seamless, connected experiences across all digital and traditional customer interactions.