Podcast overview
In today's fast-paced world, it's more important than ever to build meaningful relationships with the people around us. One of the most powerful tools for achieving this is understanding the role of culture. By harnessing the power of culture, fast growing companies can inspire and influence others in ways that go far beyond traditional marketing or advertising. But how exactly can businesses tap into this potential?
In this episode of the Privately Speaking Podcast Series host and KPMG Private Enterprise partner, Erika Whitmore, talks with Marcus Collins, Marketing Professor at the University of Michigan and former Chief Strategy Officer at Wieden+Kennedy New York, about:
- The effect influencers have on culture
- How high growth companies can form a connection with their community
- The network effect
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