The future of content spend and business models in Media

The content universe has never been more dynamic. Consumers have more to choose from—and more ways to discover, access, and enjoy it—than ever before. For media companies, though, simply having content doesn’t mean contentment. That’s because the playbook for how compelling content is created, financed, and monetized continues to change quickly, driven by shifting consumer preferences, technology advances, and emerging platforms that are reshaping every stage of the media value chain.

To examine these dynamics in detail, this report explores two pressing questions: Where is content investment heading? And how are business models adapting in response?

Our report draws on extensive KPMG research of the industry’s largest content players and a cross-section of relevant market data and signals. We look at whether the industry has reached “peak content,” the sustained rise of ad-supported models, and the growing convergence between high-cost productions and user-generated ecosystems.