Building resilience in the face of trade disruption
The recent trade landscape has been significantly impacted by tariffs between the U.S. and Canada, impacting over 80% of businesses. Tariffs, which are taxes imposed on imported goods, serve various purposes, including protecting local industries and influencing trade balances. They can encourage consumers to buy domestic products by making imports more expensive, but they may also lead to higher prices for consumers and provoke retaliatory measures from other countries, resulting in trade disputes.
KPMG is committed to supporting and empowering the Canadian business community in transforming challenges into avenues for growth. By embracing a proactive approach and strategically optimizing your business strategies, you can pave the way for long-term success and sustainability.
80% of business leaders say they will be impacted by U.S. tariffs
Latest insights
September 8, 2025
On September 5, 2025 Prime Minister Mark Carney outlined a strategy to protect Canada’s "strategic sectors" impacted by tariffs and make the economy stronger and more resilient to economic shocks. The government’s strategy provides support as follows:
- Auto Industry — Pause the electric vehicle mandate for 2026 models, which had required a 20% target for vehicles to be zero-emission. An immediate 60-day review of the government’s EV mandate is underway.
- New Financing and Liquidity Relief — Support businesses by:
- Introducing a new $5 billion Strategic Response Fund for all sectors impacted by tariffs to adapt, diversify and grow, including auto, steel, lumber, aluminum and copper.
- Expanding Business Development Bank of Canada loans for small and medium-sized businesses (SMBs) to $5 million and provide flexible financing through the Large Enterprise Tariff Loan Facility.
- Buy Canada — Introduce a new procurement policy to ensure that all federal institutions buy from Canadian suppliers/use Canadian materials to maximize the economic benefits for Canadians (vs. foreign suppliers for short-term gain).
- Workforce: Introduce a new reskilling package for up to 50,000 affected workers that would make EI more flexible and extend benefits.
- Canola and Agriculture Producers: Introduce a new $370 million biofuel production incentive, along with amendments to Clean Fuel Regulations, to support canola producers, along with increased funding to the AgriMarketing Program to support market diversification.
- Regional Tariff Response Initiative: Expand support to SMBs to $1 billion over three years, with flexible terms, and increase new non-repayable contributions to eligible businesses impacted by tariffs, including agricultural and seafood. $80 million of the $1 billion will be dedicated to Atlantic Canada businesses most affected by tariffs including the seafood, manufacturing, and steel sectors.
The U.S. appeals court determined that President Donald Trump’s use of emergency legislation to impose tariffs on nearly all countries, including Canada, was illegal. The court also directed that the opinion be withheld until October 14, 2025. The Trump administration has since asked the U.S. Supreme Court to uphold U.S. global tariffs by expediting a review of the case. This decision does not affect tariffs imposed under separate legislative authority, including the Section 232 tariffs (steel/aluminum and automobile/auto parts) and Section 301 tariffs, which remain in force.
The U.S. issued an executive order exempting graphite, tungsten, uranium, gold bullion and other metals from its country-based tariffs. However, silicone products are still subject to the levies. These exemptions are part of a larger executive order, issued on September 5, 2025, which identifies more than 45 categories for zero import tariffs from “aligned partners” who were successful in negotiating framework pacts to reduce “reciprocal” tariffs and duties imposed under the Section 232 national security statute. The executive order does not apply to Canada, since Canada and the U.S. have not yet negotiated a framework deal. The exempted tariffs cover items that "cannot be grown, mined, or naturally produced in the United States" or produced in sufficient volume to meet domestic demand and also “creates new carveouts for some agricultural products, aircraft and parts, and non-patented articles for use in pharmaceuticals.” These exemptions went into effect on September 8, 2025.
Insights provided by Joy Nott
Implementing a proactive trade strategy
In the current environment, it is highly important to proactively assess current business strategies, structures and supply chains to mitigate risk and build resiliency.
Utilize trade data to gain a comprehensive understanding of the current landscape, including potential impacts and opportunities. This information can help pinpoint specific products or materials that are most susceptible to tariff increases and assess their effects on revenues, operations, and partnerships. By grasping the potential impact of tariffs on costs, companies can adopt cost-saving measures to sustain profitability.
Prioritize targeted operating outcomes to develop a response strategy model and scenario evaluation:
Diversify supply chains: By improving supply chain visibility, companies can better understand their operations and consider alternative suppliers located in countries with fewer tariffs, which can help reduce the risks of disruption. Additionally, enhancing resiliency through scenario planning and data-driven decision-making will enable proactive planning for future challenges.
Tariff exclusion process: Some tariffs allow for exclusions that fit the eligibility criteria. Companies can request exclusions for specific products, requiring detailed justifications and documentation.
Strategic transfer pricing: Transfer pricing plays a significant role in customs valuation, as it can directly impact the amount of tariffs paid. By establishing a lower transfer price, businesses may be able to reduce their tariff liabilities.
Evaluate contracts and partnerships: Conducting a thorough review of contracts related to customs duties and tariffs to understand obligations between parties can provide opportunities for cost reduction and improved compliance.
Country-of-origin rules: Assess the application of these rules in your operations.
The Canadian government introduced the tariff remission process as support for businesses impacted by tariffs. Collect the necessary information and submit an application for tariff recovery on goods imported from the U.S. for qualifying entities under the Canadian tariff remission process. These entities can recover tariffs if the goods cannot be sourced from Canada.
Access to insightful trade intelligence will be critical for businesses to stay informed and allow them to proactively adjust their strategies and operations. This monitoring will help minimize unexpected costs and disruptions, ensure compliance, and maintain competitive advantage in the global market. KPMG professionals can support with ongoing monitoring and guide you on how changes could impact your company.
A comprehensive approach to your trade strategy
KPMG Tax, Legal and Advisory leaders can help provide comprehensive support on tariffs and key considerations for navigating the path ahead.
Optimize supply chains, mitigate impact and recover applicable tariffs
Assess structures and policies to reduce tariff liabilities
Enhance resiliency to enable business continuity
Evaluate and manage enterprise risks and compliance obligations
Evaluate contracts and partnerships to understand obligations
Optimize capital and strategic restructuring to endure challenges
Manage productivity, risk, and change in the short through long term
Have a question for our team of professionals?
As Canada pulls together to address these uncertain times, KPMG teams can help equip you with the insights you need to make informed decisions on what’s best for your business. Contact us today.
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